Netflix declares war on Chromecast and shuts down other shared accounts

Netflix disables streaming from mobile phones to Chromecast with Google TV, forcing the use of controls;The move seeks to curb out-of-home use and strengthen its plan focused on control and advertising

Netflix has declared war on Chromecast and further closed the cycle of shared accounts

Netflix disables casting from mobile phones to Chromecast with Google TV, forcing use of controls;The move aims to stop out-of-home uses and strengthen its plan focused on control and advertising

If there's one thing that's been talked about when it comes to Netflix in recent years, in addition to some of its most iconic series, it's been the war on account sharing.This ability, where anyone could lend keys to their friends, family or colleagues, was the key to the service gaining followers and critical mass.But after the wine-and-roses days that the pandemic meant for the biggest streaming platform, the return to normalcy led to the biggest crisis in its history and, among other things, the closure of The pipe.True, it was relatively easy to avoid the event in the first stages.But the company closed the number of holes, making it increasingly difficult to circumvent the blocks.Another step in that strategy was made this week.And it wasn't just any move, more than anything because of the popularity of its victims: Chromecast devices that run on the Google TV operating system.

The company took the lead with Terandos' Terandos announced on all these projects.Many users began to complain a few weeks ago in various groups on the Internet when the Netflix fighting icon has disappeared in the netflix service on your foreign phone.Something that was confirmed in the update based on what they use."Netflix no longer supports mobile streaming to most TVs and TV devices. You must use a remote for your TV or TV to browse netflix," the company's documentation reads.

This change, which may seem small, represents two important changes for many users.Some continued to use phones to subscribe to quickly view and browse the company's extensive catalog.But this device was also a way to bypass the block used in different households, because it was easy to avoid these restrictions.

The company has not made any statement and this action affects all plans both in the case of the Google TV Streamer and in the case of Chromecast with Google TV.For those who continue to rely on older versions of these gadgets, there is still some hope.If you pay for one of the ad-free plans, you can still use this feature for now.Some TVs with native Google Cast support will also not be deleted.The question is when it will be expanded to other platforms such as Fire TV or Xiaomi Mi Box, because Netflix's new conditions are general.

Ultimately, all of this leads to the same conclusion: Netflix continues to tweak its business model with almost surgical precision.The company no longer waits to brag about new sign-ups, in fact, it doesn't even share those numbers, because it knows its real strength lies in the hundreds of millions of users it has already acquired.And that's where it's focusing all its efforts on how to use that critical mass to keep growing.Growth, not only in revenue but also in influence in an increasingly saturated market.

The recent alliance with Spotify to host its video podcasts follows the logic that Netflix has applied for years: exclusivity, control and a strong advertising push, one of the main bets for the future.This development also corresponds to their interest in live content and formats that require immediacy, such as sporting events or programs with a timed component.What this all boils down to is creating a platform that no longer just wants you to watch TV shows and movies, but also wants to accompany you at more times of the day and, in doing so, open more windows for advertisers.

In this context, decisions such as limiting features on devices such as Chromecast or closing the door to sharing accounts stop seeming like mere annoyances and become parts of a much larger machine.Netflix limits the possibilities, yes, but it does so to strengthen an ecosystem where each user counts more, where there is no leakage and where every minute in front of the screen, whether you are watching a series, a live event or a video podcast, has value measured and used.

Another reminder that in the battle for streaming, Netflix does not improvise.Any adjustment, no matter how minimal it may seem, is part of a larger plan to protect your position and make the most of your dominance in an industry where content alone is no longer enough, there must be a strategy.

If anything has been talked about on Netflix in recent years, in addition to some series of its relationships, it is sharing its war.This possibility, where everyone will give his life to his friends, friends, family or colleagues, was the key to getting his followers and a significant gathering.pump.It is true that in the first stages it was relatively easy to avoid.But the company has closed numerous loopholes, making it harder to kill and block.Another step in this strategy was made this week.And it wasn't just another step, more than anything because of the famous victim: the non-human things that work with the Google TV operating system.

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